Email marketing is one of the most profitable channels for e-commerce brands. However, the right software is needed for your email marketing to work effectively. Email automation software can help e-commerce brands create campaigns to improve customer retention, engage customers who have abandoned carts, or cross-sell based on past purchases.
MMortal Marketing has officially partnered with Klaviyo, one of the best email automation software platforms for e-commerce brands. As a Klaviyo partner, we will use their platform to assist our e-commerce clients with their email marketing needs. Out of all the many email automation platforms, we fell in love with Klaviyo’s platform, here’s why:
Klaviyo has all of the must-have and nice-to-have features.
Must-Have Features
Integration with the shopping website
A central subscriber list with tags, events and associated attributes (CRM)
Website event tracking
Automation abilities (sequences and triggered emails)
Personalization and audience-segmentation
Integration with other marketing tools
Send newsletters
Reporting
Nice-to-Have Features
Ad network integrations
Pre-built sequence templates for welcome(onboarding), abandoned cart, review requests, referrals, etc.
Opt-in forms and landing pages
Drag and drop email designer
A/B testing ability
Custom event tracking
Klaviyo has powerful segmentation tools.
Klaviyo has an excellent audience management structure with one centralized list of profiles and an option to create multiple segments based on tracked behavior and profile attributes.
Klaviyo has multiple pre-built flows.
Being specialized in e-commerce, Klaviyo has provided multiple built-in sequences (or flows) tailored for every stage of an eCommerce customer’s buying journey. You only have to make minor cosmetic changes, and you’re ready.
Klaviyo has a predictive algorithm that can optimize for better conversions.
The Smart Sending option lets you skip subscribers who have recently received an email from you. This option will make you less annoying and decrease your unsubscribe rate. Klaviyo also analyzes buying patterns and predicts when your customer places the next order. This feature will help you optimize the timing of your outreach.
Overall, Klaviyo is an excellent tool for e-commerce brands who are serious about growing their stores into a bigger brand, and you should try it. Contact us for a free consultation to see how we can help you get started with Klaviyo and improve your email marketing.