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  • Writer's pictureMarcus Williams

The Power of Email Newsletters

Email newsletters are the most basic yet dynamic and progressive emails in your email marketing strategy. These emails are a must-have in your content marketing strategy, regardless of your business type. Here are five ways your company could experience the power of email newsletters.

Newsletters Meet the Expectations of Modern Consumers

Email is the essential marketing channel for your business. Every customer has an email address. People trust their inboxes—curated information feeds that they fully control. Those inboxes present an opportunity to enhance your business profile with high-quality content that regularly brings customers back to your site.

Email is still the most preferred and personal way consumers of all demographics (Baby Boomers, Generation X, Millennials, and Generation Z) engage with their favorite brands (Bluecore, 2021). Consumers scrolling on social media are not necessarily in the mindset to make a purchase. When they go to their inbox, they expect to find more personalized offers and are more open to them.

Newsletters Boost Your Business’s Credibility & Authority

You boost trust in your brand when you consistently deliver valuable, relevant information to your subscribers’ inboxes. Well-written, informative newsletters lead customers to believe in and rely on your company as a source of knowledge, products, and services.

Newsletters are Low-risk and High-reward

Email newsletters are so beneficial because they are affordable and drive an ROI of $36 for every dollar spent, which is higher than any other channel. Depending on your audience size and the email platform you use, your email newsletter can even be free, which means the only associated cost is the time spent creating newsletters.

Also, your mailing list contains people who have already expressed interest in your business. This pre-selected audience will be more receptive to your marketing efforts than a general audience you might find via social media or search engine advertising.

Newsletters Enhance Your Analytics

Newsletters are an excellent tool for evaluating your marketing strategy and informing future decisions. Most email marketing platforms already offer built-in analytics that you can use to track your brand’s performance.

Newsletters Are MMortal

These are time-tested tools for attracting people to your site and boosting your content strategy. We’ve been using them to communicate since the birth of the internet; they are familiar, easy to digest and even welcomed in our inboxes. Even if a tiny portion of your email list opens them, they work – and you’ve spent a small amount to make it happen.


There’s no denying the power of an effective email newsletter. A well-crafted email newsletter will make your business stand out, drive new leads, and increase sales. Contact MMortal Marketing to help your business create an engaging and effective email newsletter.


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