Email Marketing

Full-Scale Solutions to Effectively Drive Traffic to Your Business! 

An email marketing strategy established by a professional digital marketing agency can be pivotal to the success of your business! At MMortal Marketing, we are passionate about offering full-scale email marketing solutions to elevate our business client’s customer outreach efforts. From the initial analysis of your target audience data to the final steps of writing and designing your emails, we offer a comprehensive approach for your peace of mind and the longevity of your business.

 

Analyzing and Auditing

We’ll begin your email marketing journey with a consultation to get to know you, your business, and your goals. Then, we will deep dive into analyzing data as it is relevant to your target audience. Through this process, we will begin formulating a plan to help you connect with your ideal customers and influence their purchasing decisions.

Our Process:

  • Pinpoint What Attracts Your Target Audience

  • Study Market Competitors and Their Proven Strategies

  • Develop a Plan to Beat Competitor Marketing Efforts

  • Discuss Required Resources for a Top-Notch Campaign

  • Determine Timing to Run the Campaign

  • Define Key Performance Indicators (KPIs) to Evaluate Success Rate

     

Thorough Configuration

We are experts in the technical aspects of email marketing, so you don’t have to be! From configuring the SMTP plugin to CRM tracking extensions, we’ve got you covered. In addition to setting up these aspects, we are well-versed in maintaining these systems and monitoring your data to drive important campaign decisions.

Our Process:

  • Provide the Best SMTP Tool For the Business

  • Effectively  Configure the SMTP Tool and Server to Business Website

  • Integrate Analytics, CRM, and Tracking Extension

  • Provide Educational Opportunities To Help You Also Operate the Tools

     

Effective Copywriting and Designing

This is the step that most people think of when they picture email marketing! We will take care of all of the steps involved with the copywriting and designing of your email campaign. Our expert content writers will produce content that is well-researched and effective in connecting with your target audience. Furthermore, we’ll provide engaging and thoughtfully-designed graphics to help your audience process the information and feel compelled to click for more information.
 

Our Process:

  • Create Polished and Persuasive Email Copy

  • Design and Write Enthralling Newsletter Copy

  • Produce Compelling Sales and Ads Copy

  • Write Traffic-Driving Follow-Up Email Copy

  • Innovate Powerful Call-to-Action (CTA) Buttons to Emails/Newsletters

     

Complete Automation Setup

By automating your email marketing efforts, our MMortal Marketing team of experts will save you both time and money. In addition to being a huge time-saver, automation has been proven to keep businesses consistent with your client/customer outreach. As you know, consistency is key to building brand awareness, nurturing qualified leads, and keeping existing customers satisfied and impressive.
 

Our Process:

  • Ideate Emails to Be Automated

  • Establish CTA Opportunities Within Emails

  • Monitor Email Success Rates
     

Common Types of Automated Emails:

  • Customer Welcome Email

  • Abandon Cart Option Email

  • Refer a Friend Email

  • Product Recommendation Email

  • Leave a Review Email

     

Efficient List Management

Now that we have initiated your email marketing campaign and your processes are automated, it’s time to manage your list of possible consumers. By managing your email marketing list, we will help you identify subgroups within your target audience. Moreover, we’ll assist you in cutting out inactive subscribers who may be costing you time and money. 


Our Process:

  • Identify and Remove Inactive Subscribers 

  • Create and Run Mini-Campaigns to Grow List

  • Organize Your Subscriber List with Measurable Parameters


 

Comprehensive A/B Testing and Reporting

Our team of marketing experts considers the A/B Testing and Reporting phase to be the most important aspect of successful email marketing. This is because this stage tells us more about what is working and what is not working regarding our marketing strategies. We use this data to drive essential changes for what isn’t working and to double down on the strategies that are working.
 

Our Process:

  • Thoroughly Test Various Email Copies and CTA Buttons

  • Monitor Click and Open Rates for Emails and CTA Buttons

  • Determine Which Ideas Best Drive Market Audiences

  • Send Insightful Monthly Reports to Keep You In the Loop

  • Offer Ongoing Email Marketing Maintenance for Continued Success


 

Let’s Chat!

Here at MMortal Marketing, we consider the success of our clients our success. As such, we are committed to providing the best email marketing strategies and solutions to maximize your marketing budget. Contact us today for more information about how we can help you transform your online presence and marketing efforts.